Maximizing Business Success Through Customer Reviews and Selective Clientele

Owning a successful landscaping business takes more than just having skilled workers and a strong work ethic. In a recent episode of the Kid Contractor podcast, Auman Landscape owner Brittany mentioned two factors that have helped her and her husband Caleb’s 7-figure landscaping company thrive: customer reviews and selective client screening.


Brittany shares how she has recently started asking their clients to leave reviews on Google, and the positive feedback Auman landscape is already increasing. Customers mention how Auman employees treat their property like their own, don't leave any trash behind, and quickly address any issues that arise during the project.


But Brittany mentions the success of the business also relies on an owners ability to select the right clients. While she can't guarantee that every client will be easy to work with, Brittany has a keen sense for picking up on red flags during the initial consultation. Whether it's the way they interact...

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Pivoting for Success: Noah's IT Business Model Shift

In a recent podcast episode, Caleb was joined by his brother, Noah Auman. Noah is the owner of an IT support business and in this conversation, he shared what it's been like navigating the big shifts in his business over the last 12 months. He also revealed that he has made some significant changes to his business model by cutting out the residential walk-in storefront and focusing more on commercial clients. Despite these changes, Noah shared that his business is now stable and the shift has been successful.

Noah's story highlights the challenges that many small business owners face in navigating uncertain times. The COVID-19 pandemic has forced many businesses to rethink their operations and adapt to new realities. Noah's decision to pivot his business model and focus more on commercial clients is a prime example of the type of bold action that is necessary for business survival.

As Noah mentioned, his company is still doing some light residential work for...

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