The Impact of Inflation on Business and Target Demographics

inflation May 03, 2023

Inflation is a term that is thrown around a lot these days, and for good reason. It has had a significant impact on various aspects of our lives, including the economy and the way we conduct business. In a recent episode of the Kid Contractor podcast, Caleb Auman discussed how inflation is affecting their business and the demographics they cater to.

Caleb first pointed out that business owners should not assume that they are too expensive for their target market right away. Instead, they should consider whether they are catering to the right demographic. For example, if a business owner is targeting the blue-collar, suburban purchasing class, they may be facing significant challenges due to the impact of inflation on their disposable income.

Auman notes that this demographic is getting "crushed" by inflation, with their disposable income being severely impacted. As a result, they may not be able to afford the same level of discretionary spending that they once did. This...

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