Telling Your Story: What I Learned from Building a StoryBrand

Uncategorized Mar 06, 2024

I recently finished listening to the audiobook "Building a StoryBrand" by Donald Miller, and it completely changed my perspective on how we communicate with clients. For years, I thought we were doing a good job positioning ourselves and our services, but this book showed me there's always room for improvement.

One of the key takeaways is that as contractors, we shouldn't focus so much on positioning ourselves as the "heroes." Rather, we need to make the client the hero of their own story by guiding them through their project. It's about understanding what their true problems are - both externally and internally - and framing our conversation and solutions around solving those problems.

The book also dives into the concept of a "story curve" - having a beginning, middle and end to what we present. We need to clearly define the "villain" (their problem), show how we'll be the "guide" in helping overcome it, and allow them to be the "hero" who succeeds through our work. This framework can really help sell prospects on our ability to deliver.

I'm already changing how I communicate on our website and in initial meetings based on these principles. Our goal is to distill our messaging down to its purest form and get straight to addressing clients' needs. It's been eye-opening to learn how simple adjustments can make a big difference in truly understanding customers and setting them up for success.

Listen to the full episode here:


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